Small Business

How Are Small Businesses Using the Internet to Compete and Grow?

New Jersey’s small businesses are key to the state’s well-being and account for a significant share of the state’s economy. In continuing to find ways to grow, small businesses realize that they need to use the Internet and mobile technologies to grow and stay competitive. The Internet is a significant enabler to growth in the digital economy and provides considerable opportunities for small businesses to drive innovation, growth and profitability.

However, there is still a large percentage of small businesses in the U.S. that are not leveraging available internet technologies to gain competitive advantage. One of the reasons is due to a lack of awareness and knowledge of how to use the Internet to grow their business.

Partnering with Small Business Support Organizations

The State of New Jersey's State Broadband Initiative has been working with associations, communities, institutions and agencies who support small businesses to better understand their needs, challenges in using the Internet to compete and grow.

As a part of a statewide small business campaign, ConnectingNJ developed a small business survey to assess the broadband adoption landscape for small businesses and learned, as a result of surveying over 150 small businesses, that over 90% would like some form of technical assistance to help them use the Internet to grow their business.   To see a summary of the survey results, click here >>

In response to this need, we have put together a comprehensive list of resources that small businesses can use to learn about various Internet-related topics ranging from  Internet basics to measuring online success.

As part of ConnectingNJ's continued effort to help provide the resources to assist small businesses to adopt and integrate broadband into their business, we would like agencies and associations who help support businesses to connect and partner with us to help meet the broadband adoption needs of their constituents.    

By gaining this market intelligence on New Jersey's small businesses, ConnectingNJ can:

  • Recommend solutions, opportunities and training based on identified needs
  • Collaborate with other State and private initiatives, Chambers of Commerce and Small Business Associations to recommend solutions for helping small businesses use tools and strategies to compete in a digital economy

Determine what existing programs and potential funding opportunities may be available to help New Jersey's small business community grow!

New Jersey's small businesses are key to the state's well-being and account for a significant share of the state's economy. In continuing to find ways to grow, small businesses realize that they need to use the Internet and mobile technologies to grow and stay competitive. The Internet is a significant enabler to growth in the digital economy and provides considerable opportunities for small businesses to drive innovation, growth and profitability.

Small Business and Broadband